Finalist: Casual Dining, Restaurant & Bar Design Awards
The London food industry is fiercely competitive. On account of our experience providing bespoke solutions for the hospitality sector Jennings Design Studio was tasked with creating interior design and architecture for a radical new Asian street food restaurant concept, Tootoomoo. Our concept was scaleable for multiple locations, the first at Crouch End Hill. Designed around an open central kitchen we used natural, reclaimed and recycled materials to achieve an atmospheric street feel, complimented by stunning graffiti from the renowned artist Milo.
The brief was to create interior architecture for an Asian inspired dining experience that was capable of accommodating eat in, take out & delivery, all under the one roof.
The business plan called for a hospitality design capable of accommodating eat in / take out / and delivery, in one space, and as if it had just landed from Asia. Add to that the flexibility to be implemented at up to 50 sites around suburban London. During the planning phase, alongside client and head chef we toured and researched relevant competitors and restaurants. Together we agreed the design strategy, we the developed architecture, services and environmental graphics plans, ensuring the completed restaurant would meet the business objectives in a way that would produce an innovative, busy, and exciting experience for customers. Out team managed each phase of the project through to completion.
The core philosophy of TOOTOOMOO is fast casual pan asian dining, with healthy food made to order, based around an open visible central kitchen. You can eat in, take out, or have your meal delivered. The simple reason I started is because I wanted to bring fresh, healthy, good quality, great tasting food to people.Philip McGuinness, Owner
Tootoomoo’s menu is a blend of Far East and South East Asia influences and the extensive choice of dishes are inventive and complex, with a combination of ancient and modern cooking techniques to creating an adventurous dining experience.
Food and drink can be ordered by patron’s casually over the course of the night. Izakaya’s are known for their loose atmosphere and focus on sharing drinks, food and good company – a concept that completely matched Tootoomoo’s ethos.
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