Winner: Institute of Store Planners/Visual Merchandising & Store
Design (New York), Winner: Institute of Store Planners/Visual Merchandising & Store Design (New York) 2007 & International Store Design Awards 2007, Peter Mark, Mary St. Winner: Interior Design Awards 2007, Peter Mark, Mary St. Winner: Institute of Designers of Ireland 2003—Commercial Interior Category, Peter Mark, Swords.
The Style Club was an ambitious project, which created an extraordinary new brand of hair salons which was rolled out to new sites. The architecture & design team were challenged to the maximum level by the experienced client.
With over 75 hair salons designed across the country, the retail & workplace portfolio with Peter Mark is extensive.
The architecture and design of each salon is unique, there is no formula, this allows for an individual character for each design that is most appropriate for the target customer. Salon clients may spend up to 3 hours on a visit, each aspect of the experience and interior design is carefully considered to provide a superior customer experience, as the design is under close scrutiny. Uniquely salons provide both product and services at the same time, both a workplace and retail space, very few other business do this. It impacts the design, the customers journey and experience is designed accordingly, for example electronic backwash massage chairs. As product awareness has grown, so too has the opportunity for additional retail sales, for example a carefully designed retail section with specific, architecture, interior design and bespoke lighting designed to showcase exclusive products.
A particular challenge is how to develop a timeless design in a high fashion fast paced industry. This is achieved by using natural high quality materials where possible, and particularly in areas where the salon client will touch and use those materials, for example the stylist stations and reception.
With 1,500 employees, Peter Mark decided to build a new hairdressing college as a centre of creative excellence. Through interior design and conservation architecture, a period property in the heart of Dublin was sensitively refurbished, and doubled in size, to provide an outstanding hairdressing training college. Highly valuable additional space was created, and a radical public salon, 3 training salons, offices, lecture rooms, demonstration rooms, and canteen were designed in a existing building of immense character over an 18 month build, including integrated wayfinding, lighting design, customised fitout and architecture.
A new innovation centre for Henkel
Casual Asian Bar & Dining Experience
‘Get Laid — Get Fed’, Dine with attitude
A New Flagship Store For Tailor Louis Copeland
A Stylish Upmarket Deli in the Silicon Docks
Innovative Flagship Stores Across Two Cities
From Shell & Core to Wine & Dine
Collaborating to Create Modern Healthcare
A Historic Cup of Tea Under the Clock
Refurbishing Ireland’s Iconic Department Store
Sustainable Office Space For Over 150+ Workers
Designing award winning service and hospitality
A new retail design experience in Dublin.
An Innovative Retail Unit on the Move