Are you working on a project?

We’d love to know more about it. Get in touch to tell us about what you’re working on and we’ll get back to you shortly.


JDS Architects Limited, Huckletree D2.
The Academy, 42 Pearse Street, Dublin, D02 HV59, Ireland

Facebook Twitter LinkedIn Instagram

    Peter Mark

    • Client
      Peter Mark, Peter Mark Style Club
    • Sector
      Retail, Workplace
    • Services
      Architecture, Interior Architecture & Design, Project Management, Environmental Graphics
    • Location
      Multiple locations around Ireland
    • Awards

      Winner: Institute of Store Planners/Visual Merchandising & Store
      Design (New York), Winner: Institute of Store Planners/Visual Merchandising & Store Design (New York) 2007 & International Store Design Awards 2007, Peter Mark, Mary St. Winner: Interior Design Awards 2007, Peter Mark, Mary St. Winner: Institute of Designers of Ireland 2003—Commercial Interior Category, Peter Mark, Swords.

    • Scale
      150m² - 1500m²

    The Style Club was an ambitious project, which created an extraordinary new brand of hair salons which was rolled out to new sites. The architecture & design team were challenged to the maximum level by the experienced client.

    With over 75 hair salons designed across the country, the retail & workplace portfolio with Peter Mark is extensive.

    The architecture and design of each salon is unique, there is no formula, this allows for an individual character for each design that is most appropriate for the target customer. Salon clients may spend up to 3 hours on a visit, each aspect of the experience and interior design is carefully considered to provide a superior customer experience, as the design is under close scrutiny. Uniquely salons provide both product and services at the same time, both a workplace and retail space, very few other business do this. It impacts the design, the customers journey and experience is designed accordingly, for example electronic backwash massage chairs. As product awareness has grown, so too has the opportunity for additional retail sales, for example a carefully designed retail section with specific, architecture, interior design and bespoke lighting designed to showcase exclusive products.

    A particular challenge is how to develop a timeless design in a high fashion fast paced industry. This is achieved by using natural high quality materials where possible, and particularly in areas where the salon client will touch and use those materials, for example the stylist stations and reception.

    Peter Mark College

    With 1,500 employees, Peter Mark decided to build a new hairdressing college as a centre of creative excellence. Through interior design and conservation architecture, a period property in the heart of Dublin was sensitively refurbished, and doubled in size, to provide an outstanding hairdressing training college. Highly valuable additional space was created, and a radical public salon, 3 training salons, offices, lecture rooms, demonstration rooms, and canteen were designed in a existing building of immense character over an 18 month build, including integrated wayfinding, lighting design, customised fitout and architecture.

    More Projects: