A new flagship menswear store for the famous tailor Louis Copeland creates a stylish classic retail experience

Having worked with Louis Copeland & Sons for over 15 years on multiple projects, it was exciting to be asked to work on the architecture and interior design of the new flagship store. Working closely with the client we designed a stylish classic retail experience, maximising the heritage and contemporary fashion of this famous brand, increasing the selling space within an existing unit, and driving a significant increase in revenue. Jennings Design Studio provided consultancy and project management from planning through to final sign off. Customers spend quite some time in the store and the quality of the clothing is second to none. Consequently, the design needs to be particularly detailed, considering a multitude of garments and accessory types, and all requiring display in a suitably attractive and appropriate manner. Flexibility of future layout is vital, and the design is based on a modular system that allows for a significant variety of display mechanisms that can be easily changed. Achieving the right tone and atmosphere reflective of the brand is essential, lighting played a very important part in this, and a detailed layered, lighting design was prepared. Photography Gerry O’Leary.