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DUBLIN

1 Marino Mart, Fairview, Dublin 3, Ireland
+353 1 853 5644
dublin@jenningsdesignstudio.com

LONDON

62 Gayhurst Road, London
Fields, London, E8 3EL
+44 7971 216986
london@jenningsdesignstudio.com

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Peter Mark

  • Sector
    Retail, Workplace
  • Services
    Architecture, Interior Architecture & Design, Project Management, Environmental Graphics
  • Location
    Multiple locations around Ireland, Style Club - South William Street, Dublin 2
  • Awards

    Winner: Institute of Store Planners/Visual Merchandising & Store
    Design (New York), Winner: Institute of Store Planners/Visual Merchandising & Store Design (New York) 2007 & International Store Design Awards 2007, Peter Mark, Mary St. Winner: Interior Design Awards 2007, Peter Mark, Mary St. Winner: Institute of Designers of Ireland 2003—Commercial Interior Category, Peter Mark, Swords.

  • Scale
    150m² - 1500m²

An ambitious project to create an extraordinary new brand of hair salons which was rolled out to new sites. The design team were challenged to the maximum level by the experienced client.

With over 75 hair salons designed across the country, the portfolio of work with Peter Mark is extensive.

The design of each salon is unique, there is no formula, this allows for an individual character for each design that is most appropriate for the target customer. Salon clients may spend up to 3 hours on a visit, each aspect of the experience and design is carefully considered to provide a superior customer experience, as the design is under close scrutiny.
Uniquely salons provide both product and services at the same time, very few other business do this. It impacts the design, the customers journey and experience is designed accordingly, for example electronic backwash massage chairs. As product awareness has grown, so too has the opportunity for additional retail sales, for example a carefully designed retail section with specific lighting designed to showcase exclusive products.

A particular challenge is how to develop a timeless design in a high fashion fast paced industry. This is achieved by using natural high quality materials where possible, and particularly in areas where the salon client will touch and use those materials, for example the stylist stations and reception.

Peter Mark College

With 1,500 employees, Peter Mark decided to build a new hairdressing college as a centre of creative excellence. A period property in the heart of Dublin was sensitively refurbished, and doubled in size, to provide an outstanding hairdressing training college. Highly valuable additional space was created, and a radical public salon, 3 training salons, offices, lecture rooms, demonstration rooms, and canteen were designed in a existing building of immense character over an 18 month build.




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